EasySignage AI
EasySignage AI is an all-in-one solution that combines advanced AI Analytics and Audience Targeting to turn digital signage into a data-driven communication tool. By anonymously analysing audience demographics, attention levels, and foot traffic, EasySignage AI provides valuable insights and automatically displays the most relevant content to the right viewers based on audience data.
- AI Analytics
EasySignage AI Analytics provides real-time insights into audience interactions with your digital signage. It anonymously tracks viewer demographics and foot traffic to help you understand screen performance and content effectiveness. With accurate, GDPR-compliant analytics that do not collect personally identifiable information (PII), businesses can optimise their campaigns, improve engagement, and make smarter, data-driven decisions.
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- Audience Targeting
EasySignage Audience Targeting solution enables you to display the right content to the right viewers by analysing audience characteristics such as age, gender, and behaviour. Using AI and machine learning, it automatically displays personalised ads and messages that resonate with different viewer segments, boosting engagement and campaign performance. The system works directly on the device with anonymised data, ensuring privacy while providing valuable insights.
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